Under the National Pharmaceutical Pricing Policy, as on December 15, 2016, ceiling price of 853 formulations are under price control. It  has also introduced a range of fiscal incentives to promote domestic manufacturing, including the reduction of inverted duty structure and basic customs duty. Pharmaceuticals is one of the fastest growing contributors to “Make in India” campaign since its inception. India also has a large pool of talented scientists and engineers who have the potential to lead the industry ahead to greater heights.

The infographic below highlights the sky-high prices of patented drugs in the US vs low-cost Indian generics.

The initiative aims to make essential medicines more accessible and affordable through resolute PMBJK outlets. The Jan Aushadhi initiative will make available quality drugs at affordable prices through dedicated stores selling generic medicines which are available at lesser prices but are equivalent in quality and efficacy as expensive branded drugs. Medicines in almost every therapeutic category are sold primarily as branded drugs, at disproportionately high prices.

Providing Affordable, High-quality Generic Meds Globally

The journey of generic medicines in India has been pivotal in transforming the country’s healthcare landscape. From early efforts to make essential medicines affordable to becoming one of the world’s largest producers of generics, India’s generic pharmaceutical industry has a rich history. Here’s a look at the key milestones in the development of generic medicines in India. The Vice President asked Pharma companies to go above and beyond their CSR mandates to provide life saving and other essential drugs to those who cannot afford them. He said that it was essential for a country like India to provide healthcare and medicines at affordable prices. In developing countries, India is rendering yeoman service by providing access to life saving medicines at affordable prices, he added.

We Have 5+ Year’s Experience in exporting medicine globally

In 2008, the Indian government launched the Jan Aushadhi Scheme, later renamed Pradhan Mantri Jan Aushadhi Yojana (PMJAY) in 2015. This initiative aimed to promote the use of affordable generic medicines by establishing Jan Aushadhi Kendras (stores) across India, where patients could purchase high-quality generic medicines at significantly lower prices than branded drugs. The Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) Scheme has introduced 2,047 medicines and 300 surgical devices, including cardiovascular, anti-cancer, and anti-diabetic treatments.

Initiatives to support generics in India

As of December 2023, the government has already established 10,006, with 206 medicines and 13 surgical equipment have been newly added this year in Jan Aushadhi stores in the country. Generic medicines play a crucial role in making healthcare more affordable and accessible. They help reduce overall healthcare costs, promote health equity, and support government initiatives like the Pradhan Mantri Jan Aushadhi Yojana (PMJAY). Yes, generic medicines are required to meet the same safety, quality, and efficacy standards as branded medicines. They must be approved by regulatory authorities like the Central Drugs Standard Control Organization (CDSCO) in India. The availability of generic drugs fosters competition among pharmaceutical companies, which drives innovation and encourages more affordable pricing across the board.

How to Promote the Use of Generic Medicines

• They are equivalent in dosage, safety, strength, quality, and intended use, offering the same therapeutic benefits at a much lower cost.
• We at Medkart Pharmacy dream of making sure that everyone is truly aware of Generic Medicines.
• They are accepted globally and are of the same quality with a lesser cost as compared to branded drugs.
• Given the significance of highly educated and specialized scientists in the sector, skill development is crucial, he said.
• In recent years, generic medicines in India have emerged as a powerful tool in making healthcare more affordable and accessible to millions of people.
• However, they are bioequivalent to branded drugs and are just as safe and effective.

Moreover, it is easier to get generic medicines directly from online pharmacy 24/7 or in a nearby chemist shop. The generics prove to be a great alternative to branded medicines as they are bioequivalent or identical to branded drugs with comparable therapeutic action. Along with no compromise on quality, it is also cost-effective, as the cost of research and development and drug discovery is not included in the case of generic drugs.

Steps taken for Promotion of Generic Medicines

These medicines are available through more than 8,600 PMBJKs functioning across the country. Though the active ingredients are the same, generics often come with different packaging, branding, or labeling compared to the original drug. New healthcare challenges are emerging every day, especially with the alarming rise in the number of non communicable and lifestyle diseases and cancers. I urge young researchers to work towards standardizing and benchmarking Indian systems of medicine. It is up to you to establish the efficiency, validity and efficacy of these traditional medicines, using globally established experimental protocols. It is my ambition that along with being the world leader in generic medicines, we should also promote Indian systems of Medicine.

How can I inquire about a specific medicine on Medkart Pharmacy?

Generic medicines play a crucial role in promoting health equity by ensuring that medications are accessible to all segments of the population, regardless of socioeconomic status. This is particularly important in a diverse country like India, where disparities in access to healthcare can be significant. The production of affordable generics helped address critical healthcare needs in India, particularly in treating infectious diseases like tuberculosis and malaria, which were prevalent across the country. Pharma companies should go above and beyond their CSR mandates to provide life saving and other essential drugs to those who cannot afford them. Quality medicines at affordable prices are now available to the poor and disadvantaged through the “Pradhan Mantri Bhartiya Jan aushadhi Kendras”.

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The government and the Pharma sector in unison have managed to effectively harness the power of Information technology to improve efficiency. The Supreme Court of India also upheld the 2006 decision of the Indian patent office that refused a patent for a mere incremental innovation to a Swiss Pharma major. India already has the second highest number of US FDA approved facilities and labour costs in Indian are significantly lower than other manufacturing hubs.

Safety of generic medicines

For them, the brand name matters not only in cosmetics, clothes, groceries, and accessories but also in the case of medicines. They have a common notion that generic drugs are available at a low price so they may be of inferior quality. Medkart Pharmacy stands out by actively promoting awareness and accessibility to generic medicines online and offering cost-effective healthcare solutions to our customers. This has resulted in substantial savings to common man as prices of generic medicines being sold in the PMBJP Kendras is lower by 50% to 90% of the equivalent branded medicines. The government should implement policies that incentivize doctors to prescribe generic medicines.

Generic Medicines in India: A Revolution in Affordable Healthcare

There are more than 700 medicines; more than 150 surgicals and consumables are available at affordable prices for all at more than 4000 ‘Jan Aushadi Kedras’ across the nation. ‘Pharma Jan Samadhan’, a customer grievances redressal system was launched and a mobile application – ‘Pharma Sahi Daam’ that provides real-time information to consumers on prices of Scheduled/Non-scheduled medicines has also been introduced. Our medications are sourced from Indian certified manufacturers and meet global regulatory standards. We help you to access high quality generic medicine and overcome financial barriers. How the law works is borne out of the patent decision in 2005 which rejected the Swiss pharmaceutical company Novartis’ attempt to patent the salt/crystalline form of ‘Imatinib,’ a life saving medicine for treating chronic myeloid leukemia.

This makes them more accessible to patients and healthcare providers across different regions. The scheme was a major milestone in making healthcare accessible to all citizens, especially in rural and underprivileged areas. PMJAY also helped raise awareness about the benefits of generic medicines, countering the perception that generics are of lower quality. The AIDS crisis in the late 1990s further highlighted India’s role in the global healthcare system. Indian companies, particularly Cipla, gained international recognition by producing affordable generic antiretroviral (ARV) drugs to treat HIV/AIDS, which significantly lowered the cost of treatment in Africa and other developing regions.

We Have 5+ Year’s Experience in exporting medicine globally

It can depend on the clinical data presented by the innovator’s company for the safety profile of the medicine. By offering affordable and accessible healthcare options, generic medicines play a critical role in lowering healthcare costs while ensuring high standards of safety and effectiveness. This law fostered the growth of a strong domestic pharmaceutical industry focused on producing affordable generic drugs. It enabled Indian companies to manufacture medicines at much lower costs, without infringing on patents held by multinational corporations. Before the 1970s, India’s pharmaceutical market was dominated by multinational corporations, which produced and sold branded medicines at high prices. The Indian pharmaceutical industry was relatively underdeveloped, and most medicines, especially life-saving ones, were imported, making them inaccessible to a large part of the population due to high costs.

Quality Assurance

Additionally, healthcare professionals should be trained on the efficacy of generics to shift prescribing practices. Once a drug patent expires, multiple pharmaceutical companies can produce and sell the generic version, leading to increased competition and lower prices for consumers. Providing essential drugs and medicines at cost-effective prices is the key focus of Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers. Under free drug initiatve of National Health Mission (NHM), support is provided for provision of essential generic drugs free of cost in public health facilities. Indiangenericprice ensures that all our medications are obtained from certified manufacturers, meeting strict global safety and efficacy guidelines. We aim to make advanced medications affordable and accessible for patients everywhere.

By offering low-cost, high-quality alternatives to branded drugs, generic medicines help reduce healthcare costs and improve access to treatments, supporting the government’s broader goal of universal healthcare. India is one of the world’s largest producers of generic drugs, with Indian pharmaceutical companies supplying over 50% of global demand for various vaccines and 40% of the generic drugs used in the United States. The Indian government has taken several initiatives to promote the use of generic medicines domestically, including the Pradhan Mantri Jan Aushadhi Yojana (PMJAY), which provides quality generic medicines at affordable prices. India’s generic medicines are not only essential for its own population but also play a critical role in global healthcare. The country’s pharmaceutical sector has become a reliable source of affordable medicines for developed and developing countries alike. The history of generic medicines in India reflects the country’s commitment to ensuring affordable and accessible healthcare.

• Generic drugs in India must meet strict quality standards set by the Central Drugs Standard Control Organization (CDSCO).
• The country’s pharmaceutical sector has become a reliable source of affordable medicines for developed and developing countries alike.
• Yes, generic medicines are required to meet the same safety, quality, and efficacy standards as branded medicines.
• By offering low-cost, high-quality alternatives to branded drugs, generic medicines help reduce healthcare costs and improve access to treatments, supporting the government’s broader goal of universal healthcare.
• They must be approved by regulatory authorities like the Central Drugs Standard Control Organization (CDSCO) in India.
• This allows multiple manufacturers to create the same medicine, increasing competition and driving prices down.
• As of July 2024, ~13,113 Pradhan Mantri Bhartiya Janaushadhi Pariyojana Kendras were operational in India.
• Yet, the country’s marginalised populations have limited access to medicines as branded medicines are sold at significantly higher prices than their unbranded generic equivalents, despite being identical in the therapeutic value.
• Healthcare is the fifth-largest employer among all sectors, both in terms of direct and indirect employment.

Where can I buy generic medicines in India?

Under the Scheme, dedicated outlets known as Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) are opened to provide generic medicines at cheaper rates to the citizens. Government has set a target to open 10,500 Kendras across the country by March 2025. As a leading Jan Aushadhi supplier, we are committed to making high-quality, affordable medicines available to healthcare providers and patients across India. Contact us today for bulk orders and learn more about how we support the mission of affordable healthcare.

Apply for Pradhan Mantri Bhartiya Janaushadhi Kendra

Regarding non-communicable diseases (NCDs), he outlined considerable progress in the National Programme for Prevention and Control of Cancer, Diabetes, Cardiovascular Diseases, and Stroke. The government provides free or highly subsidised treatment for NCDs at public hospitals, with major diseases covered under the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB PMJAY). The scheme, benefiting approximately 55 crore people, offers US$ 5,886 (Rs. 5 lakh) annual health cover for secondary and tertiary hospitalisation. Additionally, the scheme has extended coverage to senior citizens aged 70 and above. As of November 30, 2024, 218 AMRIT pharmacies operate across 29 states and Union Territories, offering discounted medicines and surgical items.

It is a common tactic by which the pharmaceutical industry extends their monopoly on drugs beyond the original patent’s 20 years. Long monopoly of a single company in the US  keeps prices high because generic competition is blocked. This problem gets further aggravated as almost 80% of expenditure on health care is borne by the patients themselves.

Many rural pharmacies may not stock a wide range of generics due to logistical challenges or low demand, leading patients to rely on more expensive branded alternatives. While generic medicines have played a transformative role in improving healthcare accessibility and affordability, they also face several challenges in India. These issues stem from quality control, regulatory oversight, and consumer perception, all of which can hinder the widespread acceptance and effectiveness of generics in the country. Today, India is one of the world’s largest producers and exporters of generic medicines, accounting for about 20% of the global supply. Indian pharmaceutical companies manufacture a wide range of generic drugs, including antibiotics, antivirals, and medicines for chronic diseases like diabetes and hypertension.

As previously mentioned, generic medicines are far cheaper than branded drugs, allowing patients to afford treatments for chronic conditions like diabetes, hypertension, and cardiovascular diseases without financial strain. “Making quality medicines available at affordable prices has been a key challenge. We will reinvigorate the supply of generic drugs. 3,000 Stores under Prime Minister’s Jan Aushadhi Yojana will be opened during 2017.” This public health approach to setting strict patent standards is in line with international trade rules and encourages timely entry of affordable generics into the market, driving prices down.

There is still a large section of the population which finds it difficult to afford these high-priced medicines. According to World Health Organization estimates (2008), 65% of India‟s population does not have access to modern health care. Since 80% of out-patient care and 60% of in-hospital care occurs at private hospitals in India, households are exposed to a private-sector market to buy drugs (Public Health Foundation of India, 2012). According to NSO estimates, upto 79% of health care expenses in rural sorafenib price in malaysia areas are due to the cost of medicines. Though the government has encouraged the prescription of generic medicines, many doctors in India still prefer prescribing branded drugs due to established relationships with pharmaceutical companies or doubts about the quality of generics. While the Pradhan Mantri Jan Aushadhi Yojana (PMJAY) has promoted the use of generic medicines, there is still a lack of awareness about the benefits of generics among the general public and even some healthcare professionals.

These programmes benefit more than 15 million people who are living with HIV/AIDS. This allowed for the production of low-cost, generic versions of medicines that were patented in other countries. Generic drugs have the same active ingredients as the brand-name drugs, ensuring the same therapeutic benefits. However, the inactive ingredients (such as fillers, colorants, or preservatives) may vary, but they do not affect the drug’s performance.

It is quite heartening to note that the Pharma sector is out-performing most other sectors in achieving consistently high growth. The Pharma industry has posted a robust,  double-digit growth over the last few years. The industry was worth US $36.7 Billion in 2017 and is projected to grow to US $55 Billion by 2020. The Atharva veda is a treasure trove of knowledge and wisdom in the field of medicine. It is clear that since the ancient times India had a very systematic, scientific and rational approach to the treatment of diseases. I have been buying prostate cancer medicine Abiraterone for my dad regularly with them.

• Generic medicines play a key role in government healthcare initiatives such as the Pradhan Mantri Jan Aushadhi Yojana (PMJAY), which aims to make essential medicines affordable and accessible to all citizens.
• As previously mentioned, generic medicines are far cheaper than branded drugs, allowing patients to afford treatments for chronic conditions like diabetes, hypertension, and cardiovascular diseases without financial strain.
• By the 1990s, India had become one of the largest suppliers of generic medicines globally.
• All this will have to be achieved without compromising on the affordability of drugs.
• As of November 30, 2024, 218 AMRIT pharmacies operate across 29 states and Union Territories, offering discounted medicines and surgical items.
• These stores offer a variety of affordable generic alternatives for common medicines.
• Providing essential drugs and medicines at cost-effective prices is the key focus of Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers.

In order to ensure quality of the products, PMBI procures medicines only from World Health Organization – Good Manufacturing Practices (WHO-GMP) certified suppliers. Apart from this, each batch of drug is tested at laboratories accredited by ‘National Accreditation Board for Testing and Calibration Laboratories (NABL). Only after passing the quality tests, the medicines are dispatched to PMBJP Kendras. The government has also launched a mobile application ‘Janaushadhi Sugam’ that provides information to public about location of kendras, help them search Janaushadhi medicines and compare the maximum retail price of Generic vs. Branded medicines, etc.

From legislative changes in the 1970s to the expansion of the global generics market, India’s pharmaceutical industry has grown into a powerhouse. Today, India stands as a leader in the global generic drug market, providing life-saving medicines to millions of people worldwide, while continuing to be a vital player in making healthcare affordable for all. Yet, the country’s marginalised populations have limited access to medicines as branded medicines are sold at significantly higher prices than their unbranded generic equivalents, despite being identical in the therapeutic value. Therefore, there is an urgent need to ensure the availability of cheaper generics to citizens; this is in the best interest of these populations.

The article discusses the types of medicines available through the scheme, quality standards, certification process, pricing, and benefits to the general public. The article also highlights the challenges faced by the PMBJP scheme in ensuring the availability and accessibility of medicines in remote areas. Furthermore, the article discusses the potential of PMBJP to expand and cover more medicines and medical devices, as well as its role in achieving the goal of universal health coverage in India. Generic medicines play a key role in government healthcare initiatives such as the Pradhan Mantri Jan Aushadhi Yojana (PMJAY), which aims to make essential medicines affordable and accessible to all citizens.

To address this issue government central government started Jan Aushadhi (Medicine for the masses) programme in 2008 with the objective of providing quality medicines at affordable prices. Despite their potential to make healthcare affordable and accessible, generic medicines in India face multiple challenges. Addressing issues related to quality assurance, regulatory enforcement, public awareness, and the perception of generics is essential for improving their acceptance. By overcoming these obstacles, India can better harness the power of generic drugs to benefit its healthcare system and ensure equitable access to essential medicines. By the 1990s, India had become one of the largest suppliers of generic medicines globally.

There is immense scope for technology, innovation and research in pharmaceuticals. Generic drugs export has been growing at a very impressive rate of around 24% per year for the last four years. Our extensive catalog includes specialized drugs that cater to serious conditions such as HIV, Hepatitis, Cancer, and more. We deliver medications worldwide, ensuring that patients from all corners of the globe receive the care they need.